9 Marketing Poin that Sells

There are so many companies competing to attract customers through advertising an attractive and elegant. From the ads, so pull up to forget what the actual purpose of the making of the ad itself. As interesting as anything, if the ads can not "sell" the advertising should be considered bad. Various awards are given as a tribute to the works of the best advertising. But the question is: Is the best advertising is able to touch the market, provide enough information for customers, and able to provide the best output at a cost that is not too big?

However, advertising is a medium between what the company menkomunikasikan have with what customers want. The customer is always thirsty for information as their foothold in the decision to buy an item or ignore it.

Ann Devere, a senior NORconcepts, put forward about 9 points to be considered in designing a good ad. According to Ann Devere, designing ads are not too difficult, but how to communicate the message to reach the customer.

These points are:

1. Earn THEIR ATTENTION

Grab their attention by creating a powerful headline, which will involve the emotions your target market. Depending on your product or service, and also your target market, then your headline should promise one of two things: it promises to solve their problem, or promised to bring them to the enjoyment / pleasure.

- Dentists warn that teeth can cause dental cavities your date.
- Cosmetic dentist will focus their advertising on how well we smile when we are neat and white teeth like a jewel. How it will improve our confidence ...

Think about your target market is, what's on their minds? Will they be more inclined to act so that they get pleasure? Or so the issues they're facing may be missing?

2. Shake THEIR BELIEFS ABOUT WHAT THEY DO NOW!

Ok, you've grabbed their attention. To ensure that they continue to give full attention to your message, they need to wonder:

- Do they have to get the best products and services for the money they pay for this?
- Do they have acted fairly?
- Do they have done the best they can?

3. Arise THEM ON YOUR BELIEFS

After you shake their faith in what they are doing now, you need to grow their faith in you.

- You must prove that you have a solution to their problems.
- You must ensure that you are proficient in your field, and are qualified to solve their problems.
- Show that your products they can rely on to deliver what you promised.
- Prove that your product can fulfill your promise. Begin by explaining:
- How are your products different from competitors.
- What are your credentials.
- Do you have documentation of test results
- Do you have a high percentage of satisfied customers?
- Do you have professional recognition from your peers in
your field?

4. THEY MAKE YOUR SERVICE amazed

You may be the best in your field, or have a superior product. But if your customers can not contact you if they need, whether you still have a high value?

Here are some good examples for you to offer:
- 24-hour hotline to answer questions ---- public.
- Do you serve penggilan? (Especially when it's not common in your industry)
- Do you serve the individual service (one to one service)? Your service hours are convenient for customers? Do you provide shuttle services & inter?

In essence, provide a service that is more common than done, will give a huge advantage for you in the end.

5. THEIR FACE AND Overcome rejection

In any business you are, always will be no rejection to buy what you sell. The most common rejection is usually about the price. You have to deal with explaining why fair for them to pay the price you requested. You must make them uncomfortable, including the issue price, before they are ready to buy from you.

6. Reduce the RISK PURCHASE WITH WARRANTY

Most people associate the type and duration of the warranty with product quality. This can produce or thwart the sale. The longer your guarantee, the greater the likelihood of sales. Warranty also shows that you are an honest businessman.

7. USE TESTIMONIALS

What others say about you, have a value far higher than what you say about your own. Make sure the testimonials are related to the problems that your customers are facing and how they reach the benefit of your product or service. The more testimonials you can, the better.

8. THEY MAKE YOU EASY CALL

Try to contact your prospects, and make it easy and safe to do so. One way is to offer a free consultation or demonstration. This bid will lure your prospects curiosity, while reducing the risk for them.

9. WIN-WIN BONUS

Offer special bonuses or discounts for those who bought on the spot! Your customers will benefit with a value which is usually not that they can, while you earn a profit by generating sales. You should focus on the value they can for their money. If they get a greater value than the price paid, then you have the possibility of increasing sales.

As you can see, designing an effective marketing materials requires adequate preparation. If you pay attention to the nine points above, then you will get a better response and will automatically increase your sales. How high can your response, depending on how well you apply the above nine points in your marketing message.

Another important note, you should take before issuing a qualification about the prospects for their marketing costs. Have you received a brochure about the products that are not expensive you need? How baguspun brochures or marketing material you receive, you still will not buy from that company. The question is: Why did they not know about it? The answer is simple: They do not make time to do the qualifications of their prospects!

Intelligent marketing is to invest money where will yield the best return.

source: infopeluangusaha.com
photo: www.deploy511.org